By Jason Nichols, August 7, 2018
With two other units sitting on the market in this complex, my client and I had to put together a strategic plan to get this beautiful home sold! In the shifting market Portland is starting witness, a great marketing plan is more important than ever.
First steps should always be making sure the home is spruced up for the next home owners. Meaning invest the time and money to replace or repair items like carpets, abused trim, backsplash, adjusting cabinets, making sure exterior and interior doors function properly, re-caulk or grout as needed. Make sure the home passes the sniff test, yes, I said it! “The Sniff Test.” Outside the home, make sure the roof and gutters are clean, landscaping is crisp, deck is washed and or stained, these items can really help the curb appeal. The goal should be to stand out above the rest, not join them. Make a checklist, get some quotes, and push forward!
If the home is vacant hire a professional stager to bring out the best in the property and showcase that use of space! Vacant homes can really benefit from staging, but due to the costs some sellers choose to disregard this marketing tool. Make sure to hire a professional photographer, one who focuses on Real Estate! They will have the proper lenses and equipment to get the job done!
Please remember, your trying to sell one of the biggest investments of your life, treat it that way and it will pay off. Make sure to visit and revisit the comparable properties that have sold. Tour comparable properties in your area, see the competition, question why are these homes sitting on market? Then start to decide on a pricing plan.
My hope is these brief hints will help you in your future sale! More questions, feel free to call or email me anytime 🙂
Have a wonderful day!
Jason
Jason Nichols
Broker
Jason Nichols has been involved in the Portland Real Estate market for nearly 20 years.
He originally started with property renovation and was later inspired to get his real estate license by the Realtor who helped him and his wife buy their first investment property in Woodstock. During their new home purchase his Realtor counseled them out of risky short-term decisions and helped them focus on the long-term decisions for the best investment possible.
This experience of buying, renovating, and renting the property drove Jason to start out his own career path to help others make great investments for the future. Jason believes too many buyers and sellers get caught up in the demanding Portland Real Estate market. He believes it can be easy to lose track of what is important when buying or selling Real Estate and the details certainly do matter. Jason strives to be that voice of reason. His goal is to help others make good decisions and guide them away from investments that may not benefit them in the long run.
Jason works with an array of clients from first-time home buyers, sellers, savvy investors, and builders. He knows each person has an individual and unique level of experience with the Real Estate process and he customizes his services to the needs of each client. He takes his role seriously, making sure his clients understand each step of the process. This can include how the mortgage process works, how to pick great inspectors, what to have inspected, and what maintenance to expect in a new home. Jason always wants his clients to be in the best hands possible. His primary goal is client satisfaction and Jason puts relationships before transactions, understanding that people are looking for a trusted professional to help them with one of the largest investments of their lives.
Jason was born and raised in the Portland area and is very familiar with all neighborhoods that make up its surroundings. Every day is a new adventure for Jason as he tours all over the map showing homes for his clients. If you’re considering buying, selling, or investing in the Portland Metro Real Estate market, Jason Nichols is your man. Reach out to Jason today to schedule a consultation.
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- T: 971-570-2079
- jasonnicholspdx@gmail.com